The Anambra State Government, through the Anambra State Signage and Advertisement Agency, has announced permit fees for political parties and candidates seeking to deploy campaign materials and conduct outdoor campaign activities ahead of the 2027 general elections.
Under the new guidelines, presidential candidates are expected to pay N50 million for outdoor campaign permits, while senatorial candidates will pay N20 million.
The disclosure was made on Friday during a press briefing at the agency’s headquarters in Awka by the Assistant General Manager of ANSAA, Chika Ngobili.
Ngobili said the briefing was necessary to inform political parties and candidates about the out-of-home promotions and visual campaign guidelines for the forthcoming elections.
According to him, House of Representatives candidates will pay N5 million, candidates for the Anambra State House of Assembly N1.5 million, local government chairmanship candidates N2.5 million, while councillorship candidates will pay N100,000 before they can commence outdoor campaigns in the state.
He said, “The permits cover the deployment of campaign materials and activities including posters, public address systems, branded vehicles, banners, fliers, buntings, T-shirts, caps, street storms, campaign booths, rallies, and other related promotional materials within approved locations across the relevant electoral areas in the state.
“The guidelines were issued in line with the regulatory framework governing political campaign activities in Anambra State and ahead of the official lifting of the ban on campaigns by the Independent National Electoral Commission.
“The agency is formally informing political parties, candidates, advertising practitioners, media organisations, and the general public about the Out-of-Home Promotions and Visual Campaign Guidelines for the 2027 general elections in Anambra State.”
Ngobili explained that ANSAA is legally empowered to issue permits and licences for the construction and deployment of signage and advertisements, ensure environmental aesthetics, protect public infrastructure, and collect revenues on behalf of the state government.
He said the permit system was introduced to ensure orderliness, prevent visual pollution, protect public infrastructure, maintain professional standards, guarantee fairness and equal access to advertising spaces, and ensure proper coordination of campaign-related outdoor activities across the state.
According to him, all campaign materials intended for outdoor display by political parties, candidates, support groups, advertising agencies, and practitioners must first be vetted and approved by the Advertising Regulatory Council of Nigeria before deployment.
The agency also warned political actors against destroying or defacing opponents’ campaign materials.
“We hereby formally notify all political parties and candidates participating in the 2027 general elections in Anambra State of the mandatory requirement to obtain campaign permits from ANSAA before commencing campaign activities involving out-of-home visual promotions, rallies, branded materials, public address systems, and other outdoor promotional activities.
“We appeal to all political parties, candidates, their supporters, and members of the public to be considerate of other users of advertising and visual promotion spaces across the state and refrain from destroying, removing, or defacing campaign materials belonging to opponents.
“Such actions are unlawful and contrary to the principles of peaceful democratic engagement. No political party, candidate, individual, or support group is permitted to erect billboards or advertisement structures in any part of Anambra State except through duly registered and licensed advertising practitioners recognised by ARCON and authorised by ANSAA.
“We are also cautioning against the indiscriminate pasting of posters on public buildings, road signs, bridges, flyovers, drainage channels, public monuments, utility installations, schools, hospitals, and other prohibited locations across the state.
“ANSAA enforcement teams will monitor compliance throughout the campaign period, while violators of the guidelines will face sanctions in accordance with the laws of Anambra State,” he added.
Ngobili, however, urged political stakeholders to approach the electioneering process peacefully and responsibly, stressing that elections should not be treated as a “do-or-die affair.”
He also called on journalists and media practitioners to support the agency in ensuring a peaceful, professional, and orderly campaign environment across the state.
The Independent National Electoral Commission is expected to release the official timetable and guidelines for the 2027 general elections, which will usher in new administrations at the federal and state levels.
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