Veteran filmmaker, Tunde Kelani, has advised young creatives to remain rooted in their cultural identity while embracing modern technology, warning that excessive dependence on digital tools could dilute originality in storytelling.
Speaking in an interview with Saturday Beats, Kelani emphasised the importance of African storytelling and the need for filmmakers to continually draw from indigenous heritage.
He noted that Africa’s cultural diversity remains one of its strongest creative assets.
“When you mention Africa, we are talking about 50 countries, over 2,000 languages and cultures. That is our strength. We must go back and unearth our intangible heritage,” he said.
Kelani cautioned young filmmakers and content creators against over-reliance on technology, urging them to prioritise essence and authenticity in their work.
“Don’t get carried away with technology; concentrate more on your essence. But use the technology to tell your own story. Don’t forget what we have. Our strength is in our own architecture, our palaces, our colours. We must capture the cinematic realism of our circumstances and culture,” he added.
He attributed his longevity in the industry to passion, consistency and a deep commitment to his craft.
“What has made me relevant over the years is my passion. I am one of the individuals who have the greatest passion for what I am doing. I still continue, so each film is a journey of expression to me. And I simply continue to do it,” he said.
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