Sundry Markets Limited, has grown from a single store in Yenagoa, Bayelsa State, to 41 stores across 19 cities and 15 states, as the parent company of Marketsquare officially marks its 10th anniversary, celebrating a decade of aggressive expansion that has transformed it into Nigeria’s largest homegrown grocery retail chain.
What began as a single retail outlet in 2015 has scaled into a massive nationwide footprint. The milestone, celebrated at a recent anniversary gala themed “10 Years Strong – Powered by People, Driven by Purpose”, highlights the company’s growth.
This is contained in a statement issued by Sundry Markets Limited and made available to The PUNCH on Wednesday.
Reflecting on the company’s unconventional beginnings, Founder and Chief Executive Officer, Ebele Enunwa recalled the scepticism the business initially faced.
He said, “Many asked, ‘Why Yenagoa?’ My answer was simple—why not? Every community deserves access to quality living. Ten years ago, Sundry Markets was only a dream. Today, Marketsquare has become a household name across Nigeria.”
The retail giant’s transition from a regional startup to a dominant market leader has been defined by its ability to navigate harsh economic headwinds and infrastructure deficits. Enunwa noted that the early years tested the company’s operational resolve.
“In the early days, the power supply could not sustain our systems. But we learnt, we adapted, and we grew. Customers were forced to shop in unreliable conditions. We chose to be part of the solution,” he said.
Beyond its physical footprint, which now spans over 50,000 square metres of retail space, the company has grown into a major driver of domestic economic activity. Sundry Markets currently services over two million customers monthly, supported by a robust network of over 900 local suppliers.
Speaking on the company’s broader socio-economic impact, the Chairman of the Board of Directors, Charles Odita, emphasised that the retailer’s success is deeply intertwined with local community development.
He said, “From a handful of employees to thousands, Marketsquare has served millions, created jobs, and raised the bar for grocery retail in Nigeria. Our contribution goes beyond retail. We have strengthened local economies, empowered businesses, and created opportunities that improve lives across the communities we serve.”
With over 4,000 direct jobs created over the last decade, Sundry Markets has earned international credibility, recently catching the attention of global financial analysts. The company was recognised by the Financial Times as one of Africa’s fastest-growing companies, a nod that leadership attributes to strict operational discipline.
Looking to the future, the company is already laying the groundwork for its next growth phase under its “Vision 2030” strategy, which prioritises digital transformation, renewable energy, and expansion into underserved markets.
Enunwa said, “We grew because we were driven by a clear purpose and powered by exceptional people,” Odita stated. “Our strength lies in our ability to adapt, innovate, and remain true to our values. The foundation is strong, and the future is incredibly promising.”
Closing the milestone anniversary event, Enunwa mapped out an ambitious blueprint for the next four years, promising a retail experience driven by advanced technology.
“We are building technology-driven solutions that will redefine convenience and create experiences beyond imagination. Sundry Markets will continue to live, innovate, and inspire,” he added.
The company’s remarkable growth trajectory highlights a decade of steady momentum. Since launching its pioneer outlet in Yenagoa in 2015, Sundry Markets scaled to 15 stores by 2020, establishing a firm nationwide footprint. By 2026, the chain has more than doubled that figure to 41 operational stores, cementing its position as the country’s largest indigenous grocery retailer and a vital source of livelihood for over 4,000 employees.
Moving forward, the company’s newly unveiled Vision 2030 roadmap targets further expansion into underserved regions alongside a major push into AI-driven, tech-forward retail solutions.
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