We asked camera companies why their RAW formats are all different and confusing

When you set up a new camera, or even go to take a picture on some smartphones, you’re presented with a key choice: JPG or RAW?

JPGs are ready to post just about anywhere, while RAWs yield an unfinished file filled with extra data that allows for much richer post-processing. That option for a RAW file (and even the generic name, RAW) has been standardized across the camera industry — but despite that, the camera world has never actually settled on one standardized RAW format.

Most cameras…