While companies like Coca-Cola turned to generative AI to create “visually jarring” holiday ads this year, Apple continues to embrace practical effects with its new festive short film called A Critter Carol featuring a forest full of tech-savvy woodland creatures.
In the ad a hiker drops their iPhone 17 Pro, which is found by a curious raccoon who uses it to shoot an impromptu performance of the song “Friends” by Flight of the Conchords, along with other animals including a bear,…
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