UK bans fake reviews and ‘sneaky’ fees for online products

The law targets so-called “dripped pricing,” in which additional fees — like platform service charges — are dripped in during a customer’s checkout process to dupe them into paying a higher price than expected. The ban “aims to bring to an end the shock that online shoppers get when they reach the end of their shopping experience only to find a raft of extra fees lumped on top,” according to Justin Madders, the UK’s Minister for Employment Rights, Competition and Markets.

The…