Strategy, not size, drives digital media influence in Africa – Report

Digital media influence in Africa is being shaped more by strategic platform execution than population size, according to a new report released by SquirrelPR on Monday.

In a statement announcing the release of its annual RANKED2025 report, the company said the performance and reach of digital news platforms across the continent are increasingly determined by content relevance, cross-border reach, and social media strength.

The report, which…