Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company.
The full-screen video ads, called “Rewarded Video ads,” can be up to 30 seconds long. The ads will be available to buy programmatically “via Google’s advertising solutions and direct buying (Direct IO) in the coming weeks,” Roblox says.
Owners of Roblox experiences must be at least 18 to show ads, and only public…
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