When marketers of fast-moving consumer goods see that buyers cannot buy their products in big sizes, they introduce the sachet-sized pack that is easy to pay for because of the lower cash outlay.
Though the consumers know that they will ultimately pay the exact price, or even more, by the time they finally are able to buy the quantity or size that they would have needed a relatively high cash outlay to pay for.
Western economies seem to have perfected this template…
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