The move to X Spaces is a deliberate effort to reach Nigeria’s most vulnerable demographic — its youth. Social media is where they live, and NDLEA is meeting them there, fostering direct engagement in a way that no press release or television broadcast ever could.
The war on drugs is no longer fought solely in dark alleyways and clandestine laboratories; it has moved to the digital battlefield. In Nigeria, where drug abuse wreaks havoc on lives and communities, the National…
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