Driving Africa’s creative industry to global success with AI

A few years ago, the idea of artificial intelligence writing songs, designing clothes, or editing movies might have sounded like science fiction. Today, it is a reality transforming industries worldwide. From ChatGPT generating scripts to Midjourney creating breathtaking visuals, AI is helping creatives boost productivity and unlock new ideas.

Globally, AI adoption is soaring. In 2024, 72 per cent of organisations integrated AI into their…