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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
Artificial intelligence-powered search engine Perplexity is in talks with brands including Nike and Marriott over its new advertising model, as the start-up mounts an ambitious effort to break Google’s stranglehold over the $300bn digital ads industry.
The San Francisco-based group is seeking to redesign the auction-based ads system pioneered by Google, where…
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