Diageo unveils new contest

Diageo has kicked off its World-Class competition in Nigeria to elevate the mixology industry, train bartenders, and encourage a deeper appreciation for fine spirits.

The company, during a media launch in Lagos on Thursday, announced the contest, which will culminate in a global final in Toronto, Canada, seeks to redefine bartending as a viable career choice.

Diageo Customer Marketing Director, Western and Central Africa, Bodam Taiwo,…