Online dating giants and start-ups are betting on a different kind of human connection in the search for revenue growth: friendship.
Bumble, Muzz and Match Group are pushing their friend-finding and community-building products as an alternative model for digital matchmaking, aimed at attracting younger users that have been hit by so-called dating app fatigue.
Bumble, which owns the eponymous female-focused dating app as well as Badoo and Fruitz, said it was bullish about the “untapped…
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