Google to enforce MiCA rules for crypto ads in Europe starting April 23

Google will begin enforcing stricter advertising policies for cryptocurrency services in Europe under the Markets in Crypto-Assets (MiCA) framework, the company said in a recent policy update.

The move could be a “double-edged sword” for regulation that may prevent initial coin offering (ICO) frauds, but risks further enforcement gaps, according to legal advisers.

Starting April 23, cryptocurrency exchanges and crypto wallet advertising in Europe must be licensed under Europe’s MiCA…