Brazilian fintech unicorn Meliuz said on March 6 that it has begun purchasing Bitcoin as part of a new treasury management strategy, joining a growing trend of traditional finance companies holding cryptocurrency assets.
Meliuz, which provides cashback and financial technology services, announced its entry into the cryptocurrency market with its board of directors approving the accumulation of up to 10% of the company’s cash in Bitcoin (BTC), local news agency Visno Invest
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