BIC has marked the 50th anniversary of its iconic BIC 1 razor, celebrating innovation and consumer trust in Nigeria’s market.
In a statement, the company described the milestone as a rare achievement in global consumer goods, noting that the single-piece disposable razor, introduced in 1975, has sustained international leadership for half a century.
According to the company, the BIC 1 pioneered the concept of low-cost, disposable shaving at…
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