Anne Wojcicki, the floundering 23andMe’s eternal optimist

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In 2008, Anne Wojcicki used the combined efforts of charm and Silicon Valley connections to orchestrate a series of celebrity-studded “spit parties” publicising her new DNA-testing start-up 23andMe. From New York Fashion Week to Davos, public figures such as Ivanka Trump and Chevy Chase dutifully filled 23andMe’s test tubes with their saliva.

Wojcicki’s…