Author: News Room

From a marketing strategy viewpoint, understanding the pattern of consumers’ brand purchases is critical. In today’s hypercompetitive marketplace, retaining consumers is crucial for survival and far more profitable than constantly fighting to attract new customers. However, because of factors such as the abundance of choices available in most product categories, the availability of information about them, the similarity of many offerings, the demand for value, and the lack of time to always find a particular brand, there is evidence that loyalty to brands is decreasing in many product categories. For consumers to be brand loyal, they must not only purchase…

Serie A club Udinese have placed a €15m valuation on Super Eagles goalkeeper Maduka Okoye as Juventus intensify their search for a new shot-stopper ahead of the summer transfer window, with the Nigeria international emerging as a key target for the Turin giants after their pursuit of a more high-profile option hit a stumbling block. According to Italian outlet Il Messaggero Veneto via Tuttomercatoweb, Juventus have turned their attention to Okoye after encountering difficulties in their bid to sign Aston Villa and Argentina goalkeeper Emiliano Martinez. Udinese are said to have placed a valuation on the Nigerian similar to what…

Nigerian singer David Adeleke, popularly known as Davido, has released his highly anticipated single, I Know Who I Be. The song is his first release of 2026 and features South African artistes Jazzwrld and GL_Ceejay. The News Agency of Nigeria reports that Davido announced the release on his social media pages on Friday. The song is available on major streaming platforms, including Spotify, Apple Music and YouTube Music. I Know Who I Be is a high-energy collaboration with South African artiste Jazzwrld. The release marks the first collaboration between Davido and Jazzwrld. The track also marks Davido’s return with new…

Ondo State Governor, Lucky Aiyedatiwa, has approved the appointment of Professor Tomola Obamuyi as the new Vice-Chancellor of Adekunle Ajasin University, Akungba-Akoko. The appointment followed the recommendation of the university’s Governing Council after Obamuyi emerged the top candidate among 15 contenders interviewed by the institution’s Joint Council and Senate Selection Board. The governor’s Chief Press Secretary, Ebenezer Adeniyan, disclosed this in a statement issued on Friday. Obamuyi, a professor of Banking and Finance, will succeed the outgoing Vice-Chancellor, Professor Olugbenga Ige. According to the statement, the appointment was made “following the due recommendation of the Governing Council of the institution,…

Tether stablecoin USDt has become the second-largest cryptocurrency by market capitalization as Ether fell to its lowest price of the year on FridayEther’s market capitalization dropped below $185 billion following a 5.2% price crash over 24 hours, sending the asset tumbling to $1,510 on Coinbase, according to TradingView. This allowed USDt, with a $186 billion market capitalization, to surpass the cryptocurrency. “[The] stablecoin overtake really highlights how the market still favors stability over ETH’s volatility right now,” Andri Fauzan Adziima, research lead at Bitrue Research Institute, told Cointelegraph. The development reflects accelerating stablecoin growth, which currently represents almost 15% of the entire…

Vanderpump Rules alum Tom Sandoval filed for a restraining order against his ex-girlfriend Victoria Lee Robinson and her father amid allegations of domestic violence, outlining a series of claims in his legal docs. Us Weekly obtained the filing in which Sandoval accused Victoria, 33, and her dad, J. Will Robinson, of subjecting him to “verbal and physical abuse” during a heated incident on June 3. (TMZ first reported the news on June 25, 2026.) Per Sandoval, he initially had a “verbal disagreement” over Victoria filming him without permission, allegedly inciting his father to become aggressive and forcing the reality star…

For more than two decades, the agitation for state police has remained one of the most contentious issues in Nigeria’s political and constitutional discourse. For many, it is the long-overdue solution to worsening insecurity in the land and a necessary step towards true federalism. However, many fear it could hand governors enormous powers that may be abused for political purposes. On Thursday, 11 June, the debate moved a step closer to law. The House of Representatives overwhelmingly approved a constitutional amendment bill seeking to establish state police across the federation, marking one of the most significant security reform proposals currently before the National Assembly.…

The Minister of Finance and Coordinating Minister of the Economy, Taiwo Oyedele, on Thursday said Nigeria’s revenue challenge lies in expanding the tax net rather than increasing tax rates, stressing that the country needs more taxpayers, not higher taxes. Oyedele spoke in Abuja while receiving the leadership of the Chartered Institute of Taxation of Nigeria during a courtesy visit to the Federal Ministry of Finance at the end of the Institute’s maiden National Tax Awareness Day, which featured a road walk and taxpayer sensitisation at Wuse Market as well as a visit to the headquarters of the Nigerian Revenue Service.…

The Rivers State Governor, Siminalayi Fubara, has ordered a complete seal-off of the site of a five-storey building, which collapsed on Wednesday, killing one person and injuring several others along Odili Road in Port Harcourt. The governor, who visited the site of the disaster on Thursday afternoon to assess the situation, said the site will remain “completely sealed off” until the government gets to the “root cause” of the incident. Fubara, in a statement by his Chief Press Secretary, Onwuka Nzeshi, sent to newsmen, described the incident as unfortunate. He observed that preliminary investigations had shown that the developer had…

There are burdens borne quietly, and sacrifices made far from public view. Among those who shoulder such responsibilities are seafarers, the men and women whose dedication keeps the world moving. Every year on June 25, the global maritime community marks the International Day of the Seafarer, an observance established by the International Maritime Organisation to recognise the invaluable contributions of seafarers to global commerce and human well-being. In 2026, the commemoration carries added significance under the theme “Carrying World Trade. Carrying the Risks”. The theme aptly captures the reality of millions of seafarers who spend months at sea, often under…