Egyptian luxury brands look to the past as they carve a place in the sun

Egyptian luxury brands are harnessing the power of traditional craftsmanship from jewellery design to carpet weaving to bring the country’s ancient cultural riches to the world.

Azza Fahmy is an Egyptian master jeweller whose signature Islamic art-inspired pieces have made her famous.

“We do not have a luxury industry. We have stores that import brands from abroad, and we have some people trying to enter the global arena, but there is a…