Schneider Electric has intensified efforts to tackle the spread of counterfeit electrical products in Nigeria, as concerns mount over the safety risks posed by substandard components in one of Africa’s fastest-growing consumer markets.
The French energy management and automation company recently launched a targeted awareness campaign across major trading hubs, including Oshodi Market in Lagos and Okija Market in Port Harcourt, engaging traders, electricians and consumers on the dangers associated with fake electrical products.
The initiative comes against the backdrop of rising electricity-related accidents in Nigeria and increasing scrutiny of informal supply chains that continue to distribute low-quality electrical equipment despite regulatory oversight.
Data from the Nigerian Electricity Regulatory Commission showed that Nigeria recorded 757 electricity-related accidents between 2021 and 2024, resulting in 451 deaths and 351 injuries. Industry participants say unsafe installations and the widespread use of unverified electrical products have contributed significantly to the incidents.
Executives leading the campaign said the company’s strategy extends beyond product promotion to broader market engagement aimed at improving safety standards within Nigeria’s electrical ecosystem.
“Counterfeit electrical products remain a serious risk in our markets today,” said Nurudeen Oyedeji, Channel Sales Director for West Africa at Schneider Electric.
“Through direct engagement, we are not just raising awareness; we are driving a shift in behaviour. Our goal is to eliminate the use of unverified electrical solutions and ensure safer environments for homes, businesses and communities,” he added.
The company stated that the campaign was designed to encourage behavioural change by educating stakeholders on the importance of sourcing electrical components from certified distributors and authorised partners.
The company also used the roadshow to introduce products aimed at improving electrical safety and reliability, including its Go9 and GoPact circuit breakers, alongside the Vivace E range of switches and sockets.
The campaign featured sensitisation sessions, product demonstrations and meetings with long-standing stockists and panel builders, as the company sought to reinforce trust within its distribution network while identifying sellers of unverified products.
The market activation also generated a positive response for the company’s Vivace E range ahead of its official launch, according to Schneider Electric.
Counterfeit electrical products remain a persistent challenge across many developing markets, where rapid urbanisation, weak enforcement and price-sensitive consumers have created opportunities for low-quality imports and imitation brands.
Multinational manufacturers are increasingly investing in direct market engagement and distributor education as they seek to protect brand integrity while addressing safety concerns linked to informal retail channels.
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