A strategy and project management firm, Amanar Group, has said says it is strengthening its role in advancing African creativity on the global stage through strategic initiatives spanning music, live events, creator partnerships, fashion and cultural programming.
The culture-led organisation, led by entrepreneur and music executive, Abdul Quam Tadese, popularly known as AQT, stated that it is focused on structuring and amplifying African creative ideas for international markets while retaining their cultural identity.
A statement sent to Saturday Beats stated that the company’s growing European footprint was reinforced in 2023 through a strategic partnership with the Afrobeats Festival in Berlin. The festival featured performances by Asake, Peter Okoye of Psquare, Oxlade and Victony, drawing a diverse international audience. Amanar Group said it handled planning, production, logistics and artist liaison for the event.
In Nigeria, the firm noted that it has continued to build youth-focused live experiences, particularly within university communities. It cited the UNILAG Independence Day Festival, which reportedly attracted over 3,000 attendees and was headlined and co-produced by AQT under the Amanar banner in collaboration with Naija Nation. The event featured performances by emerging artistes including TML Vibez, TI Blaze and Mavo.
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