Tom Brady doesn’t need to wear his seven Super Bowl rings to make a style statement.
The retired NFL legend, 48, let the Rolex on his wrist do the talking — posting a close-up photo of his rose gold Rolex Oyster Land-Dweller, a sharp and championship-caliber piece from his watch collection, on Sunday, January 11.
He shared the snap via Instagram Stories prior to kickoff at the NFC Wild Card game between the Philadelphia Eagles and San Francisco 49ers.
Brady’s extravagant watch featured the fluted bezel and retails for $51,000, per Rolex’s website. There is also a trapeze diamond-set bezel available, but that doubles the price and brings it up to $115,350.
Tom Brady’s Rolex watch. @tombrady/Instagram
His post came one week after showing off another eye-catching piece: an all-blue Audemars Piguet Royal Oak Perpetual Calendar, which can cost six figures and up to half a million dollars.
Brady fittingly captioned the post with a message to fellow luxury watch lovers, “IYKYK.”
Prior to that, he donned an ultra-rare Patek Philippe Nautilus Ref. 5980/1400R in 18k rose gold at the 2026 World Cup draw in December.
The case and bracelet features 893 brilliant-cut diamonds at around 4.468 carats, and 182 baguette-cut diamonds at 15.46 carats, according to an Instagram post from the Luxury Watchers at the time, which claimed the retail price sits at $590,000 while the market price is just shy of $700,000.
San Francisco 49ers quarterback Brock Purdy went above and beyond for Christmas 2025. Purdy, 25, presented members of his offensive line with engraved Rolex watches. “Best gift ever,” center Matt Hennessy wrote via his Instagram Stories on Wednesday, December 24, sharing a glimpse of a timepiece from Purdy. Purdy presumably handed out Rolex Submariner Date […]
Brady entered the FOX Sports booth to share his analysis on Sunday, explaining how windy conditions determine passing accuracy for quarterbacks during the breezy weather at Lincoln Financial Field in Philadelphia, Pennsylvania.
“This is kind of like a neutral plane. This is when the plane is slightly down. When you’re throwing it into the wind, it has to be neutral,” he explained while holding a football to demonstrate. “If the point of the ball is up, any wind friction is going to push that ball up over the top. So, as a quarterback, you don’t really like that ‘U’ throw underneath, because naturally that’s going to point the tip of the ball up. You like more of a ‘C’ or an inverse, a reverse ‘C’. That’s how you kind of control the point of the ball.”
“And then you can kind of just snap it off as you throw it,” he added. “But in these windy conditions, you can’t be underneath the ball. There’s too much wind surface of the ball to knock it off its path.”
Tom Brady took the 2025 Super Bowl as an opportunity to show off a near-blinding watch. Brady, 47, looked dapper at the big game in a gray suit and gleaming Jacob & Co. timepiece while watching the game in New Orleans on Sunday, February 9. The accessory, which retails for $740,000, features a total of […]
The 49ers took home the win, finishing their Wild Card matchup with a final score of 23-19.
As for Brady, he’s been busy behind the booth after ringing in New Year’s Eve alongside Alix Earle.
“Alix and Tom were together the entire night on New Year’s Eve partying at a party hosted by Palm Tree Crew in St. Barths,” a source exclusively told Us Weekly. “They met through mutual friends who were also in St. Barths and had an instant connection.”
The insider added, “It’s nothing serious between her and Tom, but they were together laughing, dancing and partying, enjoying themselves.”
