Chivas Regal, the iconic blended Scotch whisky brand, hosted an exclusive matchday experience that celebrated football passion, lifestyle, and the collective spirit of football fandom during the Arsenal versus Chelsea match on November 30, 2025.
The Chivas Watch Party brought together football lovers, cultural tastemakers, and stylish fans for a celebration that redefined the matchday experience.
Guests arrived in style through a red carpet regal fashion runway entrance, setting the tone for a night that blended passion, lifestyle and sophistication. The event featured prizes for the best-dressed male and female attendees, including Chivas-branded merchandise, personalised bottles of Chivas 12, and an exclusive table at the next watch party.
Welcomed by Chivas hostesses styled as referees, attendees checked in by identifying with the team they supported. Every detail, from the curated setup inspired by the brand tagline “I Rise, We Rise” to the immersive fan zones and mixology lounges, captured the atmosphere of the game.
The evening’s atmosphere was elevated by live commentary from Chuey Chu, Ibo Blondie, and veteran sports broadcaster Mozez Praiz, delivering a dynamic half-time banter session that blended humour, analysis and insights.
As the final whistle blew, the celebration continued with an afterparty featuring DJ Geelincon and electrifying live sets, a toast to ambition, excellence, and collective success.
Founded in 1786 and produced at the historic Strathisla Distillery in Speyside, the oldest working distillery in the Scottish Highlands, Chivas Regal embodies over two centuries of Scotch whisky craftsmanship.
At the heart of Chivas is the belief that success is a shared celebration, reflected in the brand’s campaign, “I Rise, We Rise”.
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