New York Gov. Kathy Hochul signed a bill Thursday that will require advertisers to identify if an ad includes AI-generated people. Hochul’s announcement said the bill, S.8420-A/A.8887-B, was the first of its kind in the US, describing it as a “common sense” law that would bring increased transparency and protect consumers. A separate bill also signed by Hochul requires that entities get consent from heirs or executors if they want to use a deceased person’s name or likeness for…
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