We have some new insight into Apple’s muddled rebrand of Apple TV Plus to Apple TV, courtesy of an interview with the company’s senior vice president of services, Eddy Cue. Speaking on The Town podcast, Cue said that no consultants were involved, and that it was a collective decision to drop the “Plus” from the streaming service because everyone was already calling it Apple TV.
The Plus was included in the original name because that’s what Apple uses to distinguish the paid versions…
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