At a Burberry store in downtown Shanghai, the company’s distinctive tartan scarf costs Rmb4,800 ($678). But download the fashion app DeWu, upload a photo of the scarf and an identical-looking item pops up for just Rmb2,939.
In the same luxury mall, one of the most exclusive in China’s biggest city, a jacket from Coach is on sale for Rmb4,400 and a Prada hat for Rmb6,150. On DeWu, they respectively cost Rmb3,499 and Rmb4,939.
“I can’t guarantee you this one is for real,” said an…
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