The feature will advertise both LG’s own products — with FlatpanelsHD reporting it saw a muted ad for the LG Channels streaming service — and those from third parties that may be unrelated to TV or entertainment entirely. In a press release, LG Ad Solutions’ technology chief, Dave Rudnick, said that the ads were effective in testing and “present a valuable opportunity for brands to be front and center on the largest screen in the room.”
“In the past, a screensaver ad might have…
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