Lululemon throws in the towel on Mirror

Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness.

As part of efforts to wind down the business, Bloomberg reports that Lululemon plans on ending hardware sales this year. The companion app will be made unavailable to new users at the end of 2023. Lululemon will continue to offer service and support for existing Mirror owners. According to Bloomberg, those changes will start taking effect on November 1st.

To ease the blow,…